Media Trust’s A Guide to Measuring Impact is an essential resource for organizations seeking to understand, track, and demonstrate the real difference their work makes. This practical guide offers step-by-step advice on defining outcomes, selecting indicators, and choosing the right data collection methods. With an emphasis on storytelling through evidence, it helps organizations move beyond counting activities to truly measuring change in people’s lives and communities.
The guide addresses common challenges in impact measurement, including limited resources, data overload, and aligning evaluation with organizational goals. It also highlights how clear impact evidence can improve strategic decision-making, strengthen funding applications, and increase stakeholder engagement. Designed with charities and non-profits in mind, it provides useful templates, case studies, and tips for embedding evaluation into everyday practice.
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