Stronger Voices: Get Your Story Into the Media by Media Trust is a hands-on guide for organizations and community groups seeking to amplify their messages and secure meaningful media coverage. Drawing from insights by journalists, communications trainers, and advocacy professionals, the guide offers a clear, step-by-step approach to crafting compelling stories, writing effective press releases, and building lasting relationships with the media. It emphasizes the value of authenticity, data-driven storytelling, and clarity of message — helping charities and nonprofits turn everyday impact into powerful news stories that resonate with the public and decision-makers alike.
Beyond practical media tips, the guide underscores the role of storytelling in advancing equity, representation, and social change. Featuring real experiences from organizations like the Joseph Rowntree Foundation, it demonstrates how clear communication and collaboration can challenge stereotypes, strengthen advocacy, and inspire action. Stronger Voices is both a training tool and a call to action — empowering the social sector to shape the narrative and be heard in today’s crowded media landscape.
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