The Little Book of Litter: An Essential Guide by Keep Britain Tidy is a practical and insightful resource that tackles one of the most persistent urban challenges — litter. Drawing from decades of research and community action, this guide explains why people litter, how social behavior and design influence cleanliness, and what strategies can effectively prevent waste from entering the environment. It combines behavioral science, urban design principles, and real-world case studies to help professionals and community leaders reduce litter, foster civic pride, and create cleaner, safer public spaces.
More than a manual, this guide is a call to rethink our relationship with public space and shared responsibility. It presents actionable recommendations on communication campaigns, waste management systems, enforcement, and citizen engagement — all essential components of a long-term strategy to maintain thriving and sustainable environments. By emphasizing evidence-based solutions, The Little Book of Litter empowers cities and organizations to transform everyday spaces through awareness, design, and collaboration.
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